Promotional marketing involves careful budgeting of how and at what quantity the give-away should be distributed in the audience, bringing them into the circle of consumers. Here are a few pointers we take care of while promotional marketing:
Promotional campaigns need thorough research. What are the upcoming events which would take your target audience’s attention and can engage them, is what we do our homework on as soon as we understand your brand requirements. If there were a fashion week going on, then your free branded give-away t-shirts would certainly get attention. Likewise, your home based audiences would surely use a branded Calender for Ramazan.
Targeting an audience to make them into a regular client would require that we select the perfect give away for them. Young generation can be attracted with branded t-shirts and back packs; professional clients demand branded mugs, stationery, and home based women would be more interested in calendars and wall clocks. Wall paint companies paint public places for free, but leave their brand marks there. This is the perfect example of promotional marketing.
Then comes the need to consider a business’s budget for promotional marketing. We take into consideration the total number of audience being targeted and calculate the accumulating cost. Gathering a few options of giveaways, we select that one which is most affective and most cost effective as well. From selecting the quality and quantity to deliver of the material, we keep our clients stress free and take full responsibility.
Without a feedback from the audience, there is no use of the total promotional investment. We use carefully designed strategies to collect the audience response and then analyze the outcome in order to make another strategy for the client next time.
No type of marketing is useful without reinforcement. It is a vital ingredient in the recipe. After the complimentary distribution, we follow our clients and keep them well informed about the new and upcoming discounts of the client’s product or services. This constant reminder proves 100% effective to convert prospect customers into permanent consumers.
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